Maxi Toys is an omnichannel toy retailer with around 170 store in France, Belgium, Switzerland and in Luxembourg with in total over 1,100 employees. The chains also have 3 webstores in Belgium, Luxemburg and France, franchise stores in Romania (9) and Morocco (2) and 67 stores operated in partnership with Joker in Turkey.

Its head office, with a 45,000m² distribution centre, is in Houdeng-Goegnies (B) and is headed by CEO Alain Hellebaut.